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Content strategy

12 posts

A brand checking whether ChatGPT describes its product positively, tracing the answer back to reviews, discussions, and web sources
Content strategy

Does ChatGPT talk positively about my product?

You can check what ChatGPT says about your product, and shape it, but not directly control it. It reflects the sources AI draws on. Here is how.

·11 min
A podcast episode becoming citable in ChatGPT only through its transcript and show notes, because the engine reads text not audio
Content strategy

will chatgpt source podcasts automatically if they match exact user problems

No, ChatGPT does not source podcast audio automatically. It reads text, so a podcast is citable only through its transcript and show notes.

·11 min
An AI engine reading and recommending clear natural-language prose content without requiring structured markup
Content strategy

does unstructured data prevent ai recommendations

No, unstructured content does not prevent AI recommendations. LLMs read prose natively, and markup barely moved citations in testing.

·11 min
Content strategy

Generador de palabras clave long tail de YouTube para LATAM

Convierte un tema en decenas de búsquedas long tail de YouTube con poca competencia, pensadas para el público latinoamericano y con doble exposición en Google.

·11 min
Come apparire nei suggerimenti di shopping di Gemini: entrare nello Shopping Graph con un feed Merchant Center completo, attributi, prezzo, recensioni e schema Product
Content strategy

Come apparire nei suggerimenti di Gemini per lo shopping

Per comparire nei suggerimenti di shopping di Gemini devi essere nello Shopping Graph: feed Merchant Center completo, attributi, prezzo, recensioni e dati strutturati.

·10 min
Como escrever no formato BLUF para a busca com IA: colocar a resposta direta e especifica no topo de cada secao para que a IA a extraia e cite
Content strategy

Como escrever no formato BLUF para a busca com IA

O formato BLUF (conclusão em primeiro lugar) é a mudança de estrutura mais eficaz para a IA: a resposta no topo de cada seção deixa sua página citável.

·10 min
Content strategy

Herramienta para sacar la caja de «la gente también busca»

La caja de «la gente también busca» revela qué más busca la gente sobre tu tema. Cómo extraerla en masa, gratis y sin programar, y convertirla en contenido.

·10 min
A GEO content strategy laid out as topic clusters with a pillar page and supporting spokes covering a question space for AI answers
Content strategy

GEO content strategies

GEO content strategies plan a whole content program: map the question space, build topic clusters, prioritise by value, and maintain it over time.

·11 min
A LinkedIn article being optimized as a public Bing-indexed page so Microsoft Copilot can cite it as a source in an answer
Content strategy

how to optimize linkedin articles for microsoft copilot ai visibility

Optimize LinkedIn articles for Copilot by treating them as public, Bing-indexed pages: answer real questions clearly and build authority.

·11 min
A marketer rethinking top-of-funnel blogging under zero-click AI, shifting the goal from harvesting clicks to earning citations and authority
Content strategy

is organic top-of-funnel blogging obsolete under new zero-click models

No, top-of-funnel blogging is not obsolete under zero-click AI. Its job shifts from harvesting clicks to earning citations and authority.

·10 min
Content strategy

How to Do Keyword Research for Substack (Free Method)

Keyword research helps a Substack two ways: it sources topics from real audience problems and wins long-tail Google traffic. How to do it free, with titles and H2s.

·11 min
How to write RAG-friendly content: answer-first, chunkable, question-shaped, self-contained passages for answer engines
Content strategy

How to write RAG-friendly content for Answer Engines

Answer engines retrieve and lift passages, not whole pages. Here is how to write RAG-friendly content: answer-first, chunkable, question-shaped, and self-contained, so AI can cite you.

·10 min