Content strategy
18 posts
Why your own pages compete for the same AI answer
Cannibalisation moved from pages to passages. Why a second article on a topic can lower visibility, and how to consolidate at section level instead of merging.
Why comparison pages get cited more than homepages
Buying questions are comparative and homepages answer none of them. Why named entities and honest differences make a page retrievable, and how to structure one.
Do author pages affect AI citations?
Author pages do not cause citations. They resolve a person into an entity a model can attribute claims to, which matters for judgement topics and little else.
How much of your page does an AI engine actually read?
Engines read passages, not pages. What survives crawling, chunking and retrieval, why position in context matters, and how to write sections that stand alone.
Does Content Decay Hurt AI Overview Chances?
Stale pages fall out of answers before they fall out of rankings: the four decay types, the divergence signature, and a refresh loop that re-enters you.
Should I Create Unique ChatGPT-Only Content?
No: parallel corpora drift, cloak, and age badly. Machine-readable is a property of good pages, and the one-corpus program beats a shadow site.
Does ChatGPT talk positively about my product?
You can check what ChatGPT says about your product, and shape it, but not directly control it. It reflects the sources AI draws on. Here is how.
will chatgpt source podcasts automatically if they match exact user problems
No, ChatGPT does not source podcast audio automatically. It reads text, so a podcast is citable only through its transcript and show notes.
does unstructured data prevent ai recommendations
No, unstructured content does not prevent AI recommendations. LLMs read prose natively, and markup barely moved citations in testing.
Generador de palabras clave long tail de YouTube para LATAM
Convierte un tema en decenas de búsquedas long tail de YouTube con poca competencia, pensadas para el público latinoamericano y con doble exposición en Google.
Come apparire nei suggerimenti di Gemini per lo shopping
Per comparire nei suggerimenti di shopping di Gemini devi essere nello Shopping Graph: feed Merchant Center completo, attributi, prezzo, recensioni e dati strutturati.
Como escrever no formato BLUF para a busca com IA
O formato BLUF (conclusão em primeiro lugar) é a mudança de estrutura mais eficaz para a IA: a resposta no topo de cada seção deixa sua página citável.
Herramienta para sacar la caja de «la gente también busca»
La caja de «la gente también busca» revela qué más busca la gente sobre tu tema. Cómo extraerla en masa, gratis y sin programar, y convertirla en contenido.
GEO content strategies
GEO content strategies plan a whole content program: map the question space, build topic clusters, prioritise by value, and maintain it over time.
how to optimize linkedin articles for microsoft copilot ai visibility
Optimize LinkedIn articles for Copilot by treating them as public, Bing-indexed pages: answer real questions clearly and build authority.
is organic top-of-funnel blogging obsolete under new zero-click models
No, top-of-funnel blogging is not obsolete under zero-click AI. Its job shifts from harvesting clicks to earning citations and authority.
How to Do Keyword Research for Substack (Free Method)
Keyword research helps a Substack two ways: it sources topics from real audience problems and wins long-tail Google traffic. How to do it free, with titles and H2s.
How to write RAG-friendly content for Answer Engines
Answer engines retrieve and lift passages, not whole pages. Here is how to write RAG-friendly content: answer-first, chunkable, question-shaped, and self-contained, so AI can cite you.