analytics
5 posts
can google search console distinguish between ai overview clicks and organic
Short answer: no, not for clicks. Search Console folds AI Overview clicks into the standard Web report, and the new generative-AI report shows impressions only.
Why is my ChatGPT referral traffic dropping?
A drop in chatgpt.com referrals maps to one of six causes: attribution gaps, lost citations, answers resolving in place, access changes, product shifts, or stale content. Here is how to tell which one you face.
do clicks from perplexity ai show as direct traffic
Often, yes. A meaningful share of Perplexity clicks land in GA4 as direct because the referrer is missing, though some do show as a perplexity.ai referral.
How many monthly visitors actually click on AI Overviews citations
Very few people click AI Overview citations, around 1% per Pew. Here is what the click data actually shows, why it is so low, and how to measure the value of being cited instead.
Why does AI traffic convert 6x better than traditional search?
AI traffic converts better because it is pre-qualified and later-funnel, but the exact multiple varies by study. Here is the real mechanism and how to measure your own conversion gap.