attribution
6 posts
Do author pages affect AI citations?
Author pages do not cause citations. They resolve a person into an entity a model can attribute claims to, which matters for judgement topics and little else.
if organic clicks decrease but chatgpt mentions increase is that an roi positive
Clicks down but ChatGPT mentions up can be ROI positive, but not automatically. It depends on your funnel and how you value brand presence.
can google search console distinguish between ai overview clicks and organic
Short answer: no, not for clicks. Search Console folds AI Overview clicks into the standard Web report, and the new generative-AI report shows impressions only.
Why is my ChatGPT referral traffic dropping?
A drop in chatgpt.com referrals maps to one of six causes: attribution gaps, lost citations, answers resolving in place, access changes, product shifts, or stale content. Here is how to tell which one you face.
how do i stop chatgpt search from attributing my stats to an incorrect company
It is an entity-confusion problem: your signals are too weak to disambiguate you. Fix it with clear, consistent, first-party, corroborated attribution.
do clicks from perplexity ai show as direct traffic
Often, yes. A meaningful share of Perplexity clicks land in GA4 as direct because the referrer is missing, though some do show as a perplexity.ai referral.