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brand

4 posts

An LLM weighing the favorable and critical language of reviews and coverage when deciding how to describe a brand
AI search

how do brand reputation sentiment metrics impact large language models

LLMs absorb not just whether you are mentioned but how favorably. Sentiment shapes how they describe and recommend you; the score is only a proxy.

·10 min
A share-of-voice measurement showing how often a brand appears in AI answers across a set of prompts compared with competitors
AI search

what is ai brand share of voice

AI brand share of voice is the share of relevant AI answers where your brand appears versus competitors. Here is what it means and how to measure it.

·11 min
ChatGPT wrongly attributing a company's statistic to a similarly named competitor because of weak entity signals
AI search

how do i stop chatgpt search from attributing my stats to an incorrect company

It is an entity-confusion problem: your signals are too weak to disambiguate you. Fix it with clear, consistent, first-party, corroborated attribution.

·10 min
An AI engine assembling a business's category from consistent signals across its own pages, third-party mentions, and structured data
AI search

How do AI engines categorize my business?

AI engines categorize your business from associations read across the web: how you and others describe you, and what you co-occur with. Consistency decides it.

·10 min