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measurement

7 posts

A share-of-voice measurement showing how often a brand appears in AI answers across a set of prompts compared with competitors
AI search

what is ai brand share of voice

AI brand share of voice is the share of relevant AI answers where your brand appears versus competitors. Here is what it means and how to measure it.

·11 min
Grid mapping prompts against AI engines, highlighting cells where a competitor is cited but the brand is absent as citation gaps
AI search

Track LLM mentions and citation gaps

LLM mentions show where you appear. Citation gaps show where you should but don't. Here is how to run a gap analysis that turns into a prioritized worklist.

·11 min
A GA4 Traffic acquisition report filtered to chatgpt.com referral sessions, with an AI Traffic custom channel group grouping AI referrals
AI search

how to track chatgpt traffic in google analytics 4

Track ChatGPT traffic in GA4 by finding chatgpt.com referral sessions and building an AI Traffic channel group. GA4 shows a floor, not a ceiling.

·11 min
Google Search Console performance report with AI Overview clicks blended into the Web search type rather than shown separately
AI search

can google search console distinguish between ai overview clicks and organic

Short answer: no, not for clicks. Search Console folds AI Overview clicks into the standard Web report, and the new generative-AI report shows impressions only.

·10 min
An ROI dashboard shifting from last-click sessions to presence, assisted conversions, and branded demand in a zero-click AI world
AI search

how to measure seo roi when generative ai gives zero-click answers

When AI answers in place, clicks fall but influence does not. Measure ROI on presence, assisted conversions, and brand demand, not just last-click sessions.

·10 min
A Search Console Generative AI performance report tracking AI Overview impressions as a share of total impressions over time
AI search

how to monitor google ai overview impression share

Google's Generative AI report shows AI Overview impressions, but it is impressions-only and a limited rollout. Here is how to monitor your share with it.

·10 min
An agency AEO dashboard tracking citation share of voice, accuracy, and competitor gaps per AI engine over time
AI search

how do seo agencies measure aeo performance for clients reliably

Measure presence and accuracy, sampled per engine over time, with honest attribution caveats. Report trends, not one volatile query, and never fabricate a number.

·10 min