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strategy

5 posts

Illustration for Does ChatGPT Replace Google Organic? The Ledger
AI search

Does ChatGPT Replace Google Organic? The Ledger

Not replacement, unbundling: which search jobs migrate to answers, which keep clicking, and the portfolio math that turns panic into reallocation.

·10 min
A marketer weighing whether SEO is dead because of ChatGPT, with clicks falling but AI citations rising as the new visibility currency
AI search

Is SEO dead because of ChatGPT?

No, SEO is not dead because of ChatGPT, but it changed: the currency is shifting from clicks to citations. Here is what actually died.

·11 min
How classic SEO and AI visibility differ: ranking a clicked link versus being the cited answer in AI search
GEO

What is the difference between classic SEO and AI visibility

Classic SEO optimizes to rank a clicked link; AI visibility optimizes to be the cited answer. Here is how the goals, metrics, and methods differ, and how to run both together.

·10 min
An honest accounting of whether generative engine optimization is real new work or just SEO with a fancy name
GEO

Is anyone actually doing Generative Engine Optimization, or is it just SEO with a fancy name?

Is GEO real or just rebranded SEO? Both: it is mostly SEO fundamentals plus a genuinely new layer of prompt research, liftable content, and citation measurement. Here is the honest accounting.

·10 min
A comparison weighing whether answer engine optimization is easier to rank for than SEO across competition, fundamentals, measurement, and stability
AI search

is answer engine optimization easier to rank for than seo

Is AEO easier to rank for than SEO? Less crowded right now, yes, but it runs on the same authority and ranking signals and is harder to measure.

·10 min