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technical SEO

9 posts

A paywalled article served to logged-in users but showing only a login wall to AI answer-engine crawlers
AI search

how do i prevent ai answer engines from summarizing gated content

Two levels: ask crawlers not to via robots.txt, and enforce it by never serving gated content to unauthenticated bots. Only the second is real protection.

·10 min
Whether structured data is required for LLM SEO and where schema actually helps in AI search
SEO

Do I need structured data for LLM SEO?

Do LLMs need structured data to cite you? Google says no special schema is required for AI features. Here is what schema actually does for AI search and when it matters.

·10 min
What llms.txt is and the honest state of AI engine adoption for AI search optimization
SEO

How to use llms.txt for AI search optimization

llms.txt is a cheap, optional experiment, not a confirmed ranking lever, and Google says it does not use it. Here is what it is, how to create one, and where it really fits.

·10 min
How Perplexity AI crawls websites: PerplexityBot versus Perplexity-User and what robots.txt controls
SEO

Can Perplexity AI actually crawl your website?

Can Perplexity AI crawl your website, and can you stop it? Here is how PerplexityBot and Perplexity-User work, what robots.txt does and does not control, and what it means for visibility.

·10 min
Server log lines showing GPTBot, OAI-SearchBot, and ChatGPT-User user agents fetching a website's pages
AI search

how do I know if chatgpt is pulling my content

Check your server logs for OpenAI's three user agents: GPTBot, OAI-SearchBot, and ChatGPT-User. Each one means something different about how ChatGPT uses you.

·10 min
Whether schema markup is required for Google AI Overviews and what actually drives AI Overview citations
SEO

Do you need specific schema markup for AI Overviews?

Do you need special schema markup to appear in Google AI Overviews? Google says no. Here is what structured data is really for and what actually drives AI Overview citations.

·10 min
Whether conversational AI searches trigger Google Merchant Center limits, and what the quotas actually govern
SEO

Do conversational UI AI searches trigger Google Merchant limits

Worried that conversational AI shopping searches will burn your Google Merchant Center quota? They do not. Here is what those limits actually govern and the real constraint that matters.

·11 min
Testing whether AI answer engines retrieve and cite your content using engine APIs and a RAG evaluation harness
SEO

API testing SEO citations in RAG frameworks

AI answer engines are RAG systems, so testing whether they cite you is a retrieval problem. Here is how to test SEO citations via engine APIs and a local RAG harness.

·10 min
Whether FAQ schema still works for ChatGPT SEO, contrasting the markup with visible Q&A content AI extracts
SEO

Does FAQ schema still work for ChatGPT SEO?

Does FAQ schema still work for ChatGPT and AI SEO? The markup no longer earns Google rich results and is not what AI cites. Here is what actually works and how to use FAQ content.

·10 min